- Amazon’s new Lens Live feature allows users to point their phone camera to objects and immediately buy similar products
- AI tool produces a carousel with potential purchases
- Lens Live is integrated with the RUFUS AI assistant to provide quick information and answers about the products
You no longer need to know what something is called to buy it on Amazon, thanks to the company’s new AI-powered Linse Live feature.
All you have to do is point your smartphone camera to everything that grabs your eye, from a foreign shoe to a fancy backpack for dogs, and press the screen. AI will immediately offer a number of similar products that you can add to your shopping cart, complete with prices and reviews.
It is a combination of visual search and assisted shopping sense that writes. You have the immediate option to make a purchase by tapping on the plus icon or saving it for later with a touch of the heart. Lens Live Builds On, but does not replace the existing visual search tool, Amazon lens, but it makes impulse purchases easier. And if you want to know more about what you see, it’s also linked to Amazon’s AI shopping assistant Rufus. The AI assistant can answer follow-up questions and tell you more about the product and how other customers feel about their purchase.
It’s a lot like Google Lens or Pinterest’s own camera tools. But while Google lens can identify objects, animals, landmarks and flowers and Pinterest’s camera can see a style or aesthetic, Amazon is about making it too easy to get directly buying.
People are already comparing shops all the time, deciding whether the object that catches the eye of a store can be found cheaper online, or whether the one they see in an online ad can be obtained faster with a purchase purchase. Lens Live simply speeds up things by jumping the need to enter a brand name or describe an item, rather than you can point your camera.
AI e-commerce
Lens Live is only rolling out to iOS devices right now, without advertised no Android release date. Lens Live fits Amazon’s work to make AI part of its entire business setup. Amazon has rolled out AI-Generated Review Summaries, Personalized Product Explenses, AI-Powered Clothing Tools and More. Lens Live is simply a more direct way of using AI to help people make purchases.
Depending on how people feel about the tool, the basic could reshape shopping. AI -Visuel Shopping can have a more subtle influence on people by making the whole world theoretical a catalog of purchase, with Amazon as the box counter. Each object becomes a possible purchase and your camera redirects your purchase impulse in seconds. Of course, it’s a nightmare if you’re already struggling with self -control on Amazon.
