- Some Amazon Shopping App users are redirected to other seller’s sites
- Some external sellers will still work with ‘buy with prime’
- More US customers could get the feature soon
Despite being the go-to-e-trading platform for millions around the world, there are times when Amazon may not have stock of a particular product in its warehouses, but it has now thought of a new way of dealing with the resulting lost custom.
The company is testing a new feature in its shopping app that redirects users to other brands’ websites if it does not have the special product in stock.
In a blog post, Amazon wrote: “We show selected products in our search results, even if we don’t sell them in our store and link to the brand’s website to make it easy for customers to buy them there.”
Amazon will redirect shoppers to other brands’ sites
In his announcement, Seattle boasted the more than 300 million goods it carries that are available with fast, free prime delivery, and the hundreds of millions of products it sells in total.
“We are testing to bring more choices and feels into our search results to help customers find even more of what they want and further improve our shopping experience,” said Rajiv Mehta, Amazon’s VP for search and conversation shopping.
Amazon emphasized that if a brand has ‘buy with prime’ activated, they will still be able to take advantage of the associated benefits, such as 24/7 customer support and fast delivery.
Mehta added: “We are always experimenting with new ways of making it easier for customers to find products they want and need when searching the Amazon Shopping app.”
The upgraded feature is currently being tested with a non -revealed “subgroup of US customers” using the Amazon Shopping app on iOS and Android, but there is no word on a wider roll -out. The company added: “We will roll out to more American customers and incorporate more brands based on feedback.”
