- Grand Theft Auto 6 could cost between $80 and $100, according to an industry analyst
- They claim that there are those in the gaming industry who are “hoping” GTA 6 is priced higher so that others can raise their prices
- GTA 6 Could Be The First Game To Break The “$70 Barrier”
One analyst has claimed that there are those in the gaming industry who are hopeful Grand Theft Auto 6 will cost up to $100,
That’s according to Epyllion’s Matthew Ball (via IGN), who recently released his State of Video Gaming in 2025 report. In it, he said there are some developers and publishers in the industry who “hope” Take-Two will raise GTA 6‘s price from the current standard of $70 to between $80 and $100.
Ball reported that if Take-Two were to break the “$70 barrier,” $50 games could “move up to $60, $60 to make $70, $70 to $80, etc.”
AAA video games are already quite expensive today, but the analyst says that a $70 GTA 6 would be the “cheapest” Grand Theft Auto game ever released.
“The prices of packaged games have never been lower in real terms than they are today – even though budgets are at all-time highs and player growth has stalled,” explained Ball. “GTA 6 could re-establish bundled video game prices after decades of deflation despite rampant cost growth.”
After the publication of the report, Michael Douse, publishing director at Larian Studios, responded by saying, “You’re not supposed to say that out loud!”
“A good company raises wages with inflation so their employees don’t die or something, but game prices haven’t gone up with inflation,” Douse added.
“This isn’t why the industry is in shambles right now, but it’s an uncomfortable truth. On the other hand, it’s the responsibility of a game developer to make sure the game they’re showing lives up to that promise. , and that investment from the player.”
Regardless of price level, GTA 6which is expected to launch in the fall of 2025, is expected to hit a total revenue of $3.2 billion in the first 12 months, which is about double what Grand Theft Auto 5 achieved at the same time.
