- Apple Rebrand’s ‘Search Ads’ to ‘Apple ads’
- It says it’s because they are now available in addition to just search results
- Apple may also appear to extend its ads to other services
Apple has redirected its ‘search ads’ to ‘Apple ads’ to mark the wider advertising options beyond search results as it seems to generate more revenue – and help advertisers create more revenue – from multiple sources.
Originally only offered within the App Store’s search results, Apple is now showing ads in the Today tab and under ‘You also like’ sections of specific app sites.
Apart from offering more clarity that ‘Apple ads’ are no longer just search specific, the name also takes a step towards consistency across other services, such as ‘Apple Music’ and ‘Apple TV+.’
‘Apple Ads’ is the new name of Apple’s advertising business
In addition to changing the name to simplicity and consistency purposes, it is possible that Apple may also appear to expand its advertisements, and thus the removal of ‘search’.
For example, Apple may plan to introduce ads across multiple services, including Apple Maps, to grow its revenue further.
However, all this is just speculation because Apple’s rationale (via 9TO5MAC) To participating developers was that its advertising locations have simply been expanded since launch in 2016:
“When Apple search ads launched in 2016, we offered a single ad location at the top of the search results. Today, advertisers can run ads in several locations in the App Store, so we decided to change our name.”
This is not the first time we have reported Apple who wants to expand its ad business. Just over a year ago, it emerged that the Cupertino giant may have tested an AI-driven tool designed to optimize the App Store ad campaigns.
It had also reportedly got hires in its TV-ad-sales business-a other indication that it could expand the business in a step similar to Netflix, which has a cheaper ad-supported subscription.
