- Apple TV+ has announced an instant price increase of 30%
- Existing subscribers will be affected within 30 days of their next renewal date
- Currently Apple TV+ is the only major streaming service without an ad-supported level
Apple TV+ has shocked subscribers today (August 21) with an immediate price increase that will see subscription costs jumping from $ 9.99 to $ 12.99 in the US.
The 30% increase will be used immediately for new subscribers where existing ones will be given more leeway. They will see the higher price within 30 days of their next renewal date.
So if you are an existing customer you might get the most out of the best Apple TV+ shows and best Apple TV+ movies before the change happens.
Apple TV+ is home to recognized shows like Resignationwhich was recently renewed for season 3 .. We have also seen a significant hype for Breaking Bad Creator Vince Gilligan and his new series, Pluribus, which has an eerie number you can call. But humming around these two shows may not be enough to convince subscribers to stay.
All we know about Apple TV+’s pricing walk
It is not only the United States that is affected by the change. Apple TV +’s increase will also affect global customers, and we have an overview of the price changes below, which appear to vary by territory.
|
Country |
Old Price |
New price |
|
US |
$ 9.99 |
$ 12.99 |
|
Uk |
£ 8.99 |
£ 9.99 |
|
Australia |
$ 12.99 |
$ 15.99 |
Not surprisingly, subscribers have reacted badly to the news and some are already canceled. This makes me worry about Apple TV +’s future and it comes as a disappointment after we crowned the service This year’s streaming service in 2024.
With many of the best streaming services that offer ad -supported levels as a cheaper option, I wouldn’t be surprised if Apple TV+ is forced to follow.
According to Variety, “by justifying the price increase, Apple noted that it has launched a number of TV shows and movies and that the service does not include ads. In fact, Apple TV+ is still the only major streaming service that does not offer a price-reduced ad-supported plan.”
But this decision has not fallen well. Here are some of the annoyed answers after Apple’s message.
Apple TV is good quality, but the price is not sound … no huge back catalog. This is just greed. If they had something of a larger back catalog I would be more open to pay but sorry would cancel.August 21, 2025
I may have to cancel this when I’m done with the shows I like. They have much less content than the other services. Apple TV Plus raises the price of the monthly plan – cnet https://t.co/0y3oyedhapAugust 21, 2025
I just thought I should cancel Apple TV. This will do that for me.August 21, 2025
Right now, Apple TV+ doesn’t seem to have any intentions of adding ads, but further setbacks can change things in the future.
I like many of the show there, personally, but I’m not sure I’m holding my subscription if prices continue to rise.
