- Mimio is the new Hearing Dog Desub brand from Audio-Technica
- Mimio Airpods-Rival earplugs and a TV speaker will be launched on August 1
- The technique could challenge AirPods Pro’s HAF – but they don’t come cheap
Say the name ‘Audio-Technica’ and Hi-Fi Purists’ Mind will undoubtedly turn over to turntable cartridges, but together with a winning glowing, floating turntable and a completely transparent tire in 2025, the Japanese sound specialist has carved a whole niche for himself in the wireless ear market, which is reproduced by an opportunity with a seriously impressive stamina and even a degrading stamina and a degrading stamina, Unsubscribe to name only a few this year.
The thing is, AirPods are AirPods and Audio-Technica gets it. How to challenge hearing aid mode that Apple added to its top-tier Airpods Pro 2, which was announced and launched in the United States last year, then finally came to the UK in February 2025-but only after a legislative change that allowed the technique to be made available across the pond? Release your own set under a brand new sub-mark called Mimio-åh, and while you’re at it, offer a handheld speaker setting for aid while watching TV as well.
The principle is largely the same: AirPods Pro 2 is able to help with mildly to moderate hearing loss thanks to their hearing aid mode, which is designed to increase certain frequencies that can make it difficult for users to hear (for example, conversations in high rooms), along with Apple’s noise control technology. Mimio products are also targeted at those who may have begun to notice that their hearing is not as good as it was, but does not need medical hearing aids. As noted by NotebookCheck, the new Mimio buds fall into the category of personal audio reinforcement devices as described by the FDA and does not require a prescription – in Japan and the United States at least. You will simply be able to buy over-the-counter as it was.
So let’s meet them!
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Mimio helps an earplugs and Mimio Sound Moving Speakers: Key Specifications and Pricing
Earplugs is not just earplugs more. These days, your portable headgear can utilize AI to transcribe your meetings or translate conversations in real time (also through a bit of artificial intelligence) and even help you focus by reading your mind.
Hard competition, no? But Audio-Technica knows that people typically live longer now, which means we notice our ability to hear conversations gradually falling, especially in bars, restaurants or other crowded spaces.
Go into Mimio Assist One Earbuds (ATMM-SHD1), wireless buds with a similar design like the company’s high stamina ATH CKS50TW. The assist you can be used as regular Bluetooth troops if you do not have hearing problems, but their hearing state is immediately active right from the box (even without mating to an external audio source), which can be a massive plus for the target user.
The buds also come with three aids (conversation, TV and outdoors) and you will also be able to suppress your own voice to help increase the understandability of the voices around you. There is a companion -app and unusual, the earbuds carry a sturdy IP55 rating against dust riding and water jets directed directly at them.
The Mimio Sound Move speaker (ATMM-SP780TV) is billed as a “wireless speaker that allows you to enjoy sound comfortably at your fingertips without showing up too much”.
The speaker is intended to be placed close to the user and up to 30 m (98 ft) from your TV with a transmitter/charging dock connected to the TV apparatus. Audio -Techica shows “Clear Sound” software to increase the understanding of speech, plus a new “voice guide” feature to notify you of battery status and other communication with voice. The audio movement is also IPX2 classified, which means it will survive a short spell in the rain, but it should not be considered an outdoor speaker.
Assist One Earbuds are intended to hit shelves starting August 1 in Japan, while the sound movement must be available from August 8th. Prices? Yes, but stiffen you for the buds. Mimi Assist One earplugs are priced at 49,500 yen (which is about $ 340, £ 250 or AU $ 515 – IE a lot of Proca than AirPods Pro 2), while the sound relocation speaker is more a lot against some of the best Bluetooth speakers and the best wireless speakers around, at 21,780 y (about $ 150, £ 110 or AU 228.
But here’s a fun idea! Mimio offers two rental options for either 20 nights (3,980 yen, which is about $ 27) or three months (for 13,440 yen or about $ 92, though it is unclear whether they will even be available in these regions) to allow users to try before committing to buy. Sounds reasonable, no?
