- The concept C looks remarkably close to a production ready vehicle
- Porsche Electric submissions could operate it
- Overall design language begins a new direction for the brand
Can you hear that? It is the sound of a million jaws that hits the floor as Audi reveals the concept C to the public.
Clean lines, an aggressive low and sporty attitude, a beautifully unclear interior and real wing mirrors! The concept C is both a striking preview of what a future Audi TT replacement could look like and a bold declaration of intent for the German Marque’s next ten years.
Although the press release does not refer to it, the new concept is work from Massimo Frascella and his talented team of designers. After taking the governments last summer, Frascella is clearly eager to make her mark.
The radical roadster contains Marques simplified new “face” that is free of mess and overtly oversized badging and lattice elements such as Ahem, some Germanic rivals. Audi says the concept C embodies “athletic minimalism with a purity of form, precision and solidity”. I say it looks good.
More importantly, two-door coupe with a fancy fabric roof gives us our best look yet on what a future TT replacement looks like. The jerk to go on sale in 2027, it has been suggested that it will share the same electrical performance -car platform as the upcoming electric Porsche Boxster and Cayman models, both of which have been delayed and pushed back several times.
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Over this, it also indicates a new design direction for the brand with the striking “vertical” face, even inspired by some of Audi’s oldest racing cars to appear on other models in the next few years.
Inside, there is an anodized aluminum dashboard, with Audi’s physical call -like controls on the control by taking care of driving settings. Twin Digital Displays is the Infotainment offering and there is a haptic strip to access Air-Con and other features. Wool and other natural fabrics replace the old school leather and other traditional markers of lavishness.
It should make its public performance at the IAA Mobility Show in Munich next week, where it certainly looks just as good in the meat.
Yay! Simplicity is desirable again
After retiring of TT and then the V10-motor R8, Audi was missing any kind of sports car that was instead of leaning on RS versions of its line-up to continue its high-performance heritage.
The concept C, as Chief designs Massimo Frascella says, is “a preview of a production car – almost literally”, according to Autocar, signalizes a potential return to a dedicated selection of sports cars.
The Audi TT will go down in history as one of the most successful two-seat sports coupons ever, and offers astonishingly simplified look and an engaging drive without breaking the bank. The R8 was similarly revolutionary and still turns heads today.
Unfortunately, the sports car segment has taken a violent one, and with the introduction of electrification and purse strings that are tightened everywhere, many producers have shaken away from the high -performance things.
In addition, car designs are becoming increasingly complicated and fussy as many brands try to accommodate the taste in several markets.
Audi’s slim, simple but striking concept can change all that, and with careful implementation of a next generation of electric or hybrid driveline it may ensure that we can enjoy genre-defining Audis on our roads again.
