AURORA MOBILE (JG), a NASDAQ-listed marketing technology provider, is the latest listed company to plan a Treasury strategy that includes cryptocurrency investments.
The Shenzhen, China-based company’s board of directors approved an initiative to convert up to 20% its cash and cash equivalents to BTC and other digital assets. Investments may include Bitcoin
Ether, Solana’s Sun and Sui among others tokens, said it Wednesday.
Aurora aims to “maintain and improve asset value while supporting its strategy to expand market coverage,” a statement states.
In its latest quarterly revenue report, Aurora reported cash, cash equivalents and limited cash totaling 113.6 million yuan ($ 15.8 million), suggesting it could invest about $ 3 million in Bitcoin and other crypto.
The strategy emulates it for several other companies that have revealed plans to acquire Bitcoin in recent weeks.
The company’s shares jumped in trade before the market after the message and traded almost 10% higher at $ 12.10.
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