- AWS Nova Forge offers a new way to incorporate AI models
- Customers can choose from a variety of Amazon models
- Nova 2 also introduces a number of basic models to use
AWS has unveiled Nova Forge, a new service that will allow users to customize the company’s AI models exactly to their liking.
Announced at AWS re:Invent 2025, the platform will see customers build frontier models by first choosing a starting model and checkpoint before blending their data with Amazon-curated datasets before deploying to Bedrock.
The company also unveiled the Amazon Nova 2 with four new foundational models, available in three tiers – scaling from everyday workloads up to more complex work and a new voice-to-speech human-like conversations.
Nova Forge
Available for $100,000 per year, Nova Forge will allow customers to create “Novellas” – customized versions of AWS Nova models.
These can be pre-trained, mid-trained or post-trained models, which companies can then train on their own proprietary data, much cheaper than doing things from scratch, which can cost millions of dollars and take thousands of man hours.
“The more you fit models, the more you add a lot of data in post-training, those models tend to forget some of the interesting things that they learned earlier, the core reasoning,” AWS CEO Matt Garman said in his keynote.
“It’s a bit like people trying to learn a new language. When you start when you’re really young, it’s actually relatively easy to pick up, but when you try it, you learn a new language later in life, it’s actually much, much harder. Model training is also like that.”
Nova was first announced in 2024, and Nova Forge is already being used across multiple internal Amazon teams.
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews and opinions in your feeds. Be sure to click the Follow button!
And of course you can too follow TechRadar on TikTok for news, reviews, video unboxings, and get regular updates from us on WhatsApp also.
