Bad Bunny marked his 32nd birthday with a comeback to Instagram after he deleted his account clean following the Super Bowl halftime performance.
The post instantly lit up social media as it attracted millions of likes and an outpouring of reactions from fans and celebrities.
The Puerto Rican superstar, dressed in a sleek suit, was photographed smiling next to a candle-lit strawberry-topped cake in a dimly lit setting.
The post, shared on his official account @badbunnypr, quickly surpassed nine million likes within hours.
Fans flooded the comments section with messages ranging from heartfelt birthday wishes to playful invitations.
“Feliz cumpleaños, Benito! Many saludos desde El Barrio!” wrote one fan, while other artists and platforms including Luis Fonsi, The Marías, Chencho Corleone and Apple Music joined in the celebration.
The moment was amplified by fans who hailed his return to Instagram after a noticeable hiatus.
The latest social media post has sparked speculation as to whether the birthday post signals new music or a fresh chapter in his career.
Bad Bunny, born Benito Antonio Martínez Ocasio, has remained one of the most influential figures in global music, blending reggaeton, Latin trap and pop into a genre-defying sound.
His social media presence often serves as a cultural event, with posts generating headlines and fan frenzy across platforms.
Lullaby Legends: ABC of Bad Bunny
The birthday craze coincided with an increase in pre-orders for Lullaby Legends: ABC of Bad Bunnya recently announced children’s book tracing Benito’s journey from Puerto Rico to global stardom.
The 22-page picture book, available in English and Spanish, is part of the Lullaby Legends series, which has previously spotlighted icons such as Taylor Swift, Beyoncé, Dolly Parton and Freddie Mercury.
The children’s book will be published on 11 August 2026
