Bad Bunny used one of the world’s biggest stages to spotlight Latino-owned small businesses during his historic Super Bowl 2026 Halftime Show.
The Puerto Rican singer and rapper made history on Sunday, February 8, as the first Spanish-language Latino artist to headline the Super Bowl halftime show.
While delivering a high-energy set, the 31-year-old also made a point of celebrating community-based businesses, weaving them right into the show.
As he acted Titi Me PreguntóBad Bunny, born Benito Antonio Martínez Ocasio, passed a series of vendor booths before stopping at Villas Tacos, a well-known Los Angeles taco joint.
He greeted founder Victor Villa, who was behind the taco truck, during the live broadcast, according to Eyewitness News.
The moment quickly became a source of pride for the company, which shared its excitement online.
“WHO SAW VILLAS TACOS AT @badbunnypr 2026 SUPERBOWL HALFTIME SHOW?!?!,” the restaurant wrote on Instagram, celebrating the unexpected global exposure.
Villa later reflected on how personal the moment was for him and revealed that Bad Bunny is a true fan of the restaurant.
“We sold our first taco in the front yard of my grandmother’s house in Highland Park over 8 years ago and I feel like every taco along the way brought me here,” he wrote on Instagram.
“Today. For this moment! I could not have sold the first taco if my parents did not make the difficult decision to leave their homeland for a better life and immigrate to the United States”
Bad Bunny also supported another long-standing community enterprise during his performance. He was seen greeting Maria Antonia “Toñita” Cay, the owner of Toñita’s Caribbean Social Club, while getting a drink from her booth.
Glimpses shared on Toñita’s Instagram Stories showed the exchange and highlighted the venue’s role as a cultural hub, serving Puerto Rican food and community gatherings since the 1970s.
Cay later posed for a photo with Bad Bunny and Ricky Martin, who made a surprise guest appearance during the break, performing the headliner’s song LO QUE LE PASÓ A HAWAii.
Attention also turned to what the global star wore to the landmark performance.
Instead of his usual high-fashion designers, Bad Bunny chose a custom look from Zara.
The cream-colored outfit included a collared shirt and tie, chinos and a sporty jersey with the name “Ocasio” and the number 64, believed to be a tribute to his mother, Lysaurie Ocasio, who was born in 1964.
While the performance carried strong cultural symbolism, Bad Bunny did not make any explicit political statements during the show.
Despite that, President Donald Trump, who did not attend the Super Bowl, publicly criticized the set on his social media platform, calling it one of the worst breaks and dismissing it as unrepresentative of American values.
Trump also commented that he could not understand the lyrics.
In contrast, supporters of the former president organized a separate event, the All-American Halftime Show, which was headlined by Kid Rock.
Even amid the criticism, Bad Bunny’s halftime show stood out for its celebration of heritage, culture and community, using the Super Bowl spotlight not just for music, but to elevate small Latino-owned businesses on a global stage.
