Bad Bunny’s decision to delete his entire Instagram feed just hours after his Super Bowl LX halftime show has ignited a firestorm of debate, with fans and media divided over whether the move was damage control or a calculated rebrand.
The Independent reports that the purge followed criticism from the likes of Donald Trump and Jake Paul, who attacked the performance for being “mostly in Spanish” and for its message of pan-American unity.
Some observers believe the wipeout was a direct response to the backlash.
They saw it as a way to silence the noise and step back from the spotlight of the culture war.
However, Total Pro Sports frames the move as part of Bad Bunny’s familiar playbook.
The reggaeton superstar has cleared his Instagram grid ahead of big announcements, often signaling the start of a new album cycle or creative era.
The timing immediately after one of the most watched broadcasts in the world suggests a deliberate pivot rather than retreat.
Fans online quickly noticed the disappearing act.
A viral post shared by captured the sentiment, “Bad Bunny wiped his entire Instagram by deleting posts, unfollowing everyone and removing his profile picture right after captioning the Super Bowl LX Halftime Show. Was this on schedule?”
Taken together, the move looks like both a shield and a signal: silencing opponents while preparing fans for what’s coming next.
And if history is any guide, Bad Bunny’s empty Instagram won’t stay empty for long.
