- Ripple Effect studio audio director Jeff Wilson has discussed the demand for high-quality game soundtracks
- He said expectations for good music “have risen above entertainment in general”
- He also argued that audiences are interested in well-crafted “boutique experiences”
Ripple Effect studio audio director Jeff Wilson has said that there is “a lot of demand” for high-quality game soundtracks, arguing that gamers are “interested in boutique experiences.”
In a new interview with TechRadar Gaming, Wilson, who has been working on contributions in boats Medal of Honor and Battlefield series, explained that the “expectation” for music “has risen across entertainment in general.”
“We’re following suit with the rest of the entertainment industry,” he added.
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He used the rise of streaming services as an analogy, when studios “quickly found out” that “producing a ton of stuff for a very low budget isn’t really what people were interested in. They’re interested in boutique experiences.”
Now, many of the top streaming services differentiate themselves by offering their own award-winning shows, and Wilson says it’s “the same for games.”
He revealed that there is “much more” demand for live music in games, detailing how EA has “done a great job” of building strong relationships with studios in Nashville, Tennessee. This helps produce full orchestral recordings at a lower cost than in more expensive cities like Los Angeles, New York or London.
The comments come off the back of his team’s work being recognized Battlefield 6 winning the award for Best Sound Design at The Game Awards 2025, which he describes as “an amazing experience.”
“You spend a very long time producing the game, and when it finally comes out, you just hope people will like it,” he said.
“Having the launch that we did, the really positive reception that we got and then the award – it just gives you new life. It gives you energy to keep pushing forward. It just inspires us in our live service for Battlefield 6to keep the quality bar super high.”
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