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Josh Allen enters the 2025 NFL season as the reigning league MVP after a huge year with Buffalo Bills.
But even though the award is a huge honor, Allen’s goal remains clear.
“On the one hand, I always want to be in the conversation with this award. I don’t care about winning it. I’d rather win a Super Bowl,” Allen told Pakinomist Digital while discussing his partnership with Natrol, the drug-free Sleep-Aid-Brand.
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Josh Allen is haunting with teammates under Buffalo Bills Training Camp at St. John Fisher University in Pittsford, New York, August 5, 2024. (IMagn)
“If I won the next 10 MVPs, I would trade with all 10 of them for a Super Bowl trophy.”
Allen repeated what he has said in the past about winning MVP that it is a “Team Award.” And being in the MVP conversation every season means he is doing his job and winning football matches, which ultimately helps his desire to win a Lombardi trophy.
So defending this award in 2025 is something that Allen thinks of, but not in a selfish way.
Bills’ Josh Allen enters MVP Accolade saying winning a championship remains’ the only goal ‘
“Just keeping your head down and working hard no matter what we did last year. It won’t transfer to this year,” he said. “I thank the voters, all my teammates and coaches who help me get to that point. It’s a really cool price and very rewarding about your career’s hard work. This is where I think it’s a cool price, but at the same time I only play for one thing and it wins a super bowl.”
Unfortunately for Allen and Bills, they have not been able to reach it “The Big Game” despite being a playoff team every year since the 2019 season. They came twice to the AFC Championship Game, including this last season, but dropped to Kansas City Chiefs at both meetings.
Every season, including this one that comes up, and the national conversation is about “What can the bills do to reach the Super Bowl?” Am sure to come up as it has done before. It may be tiring, but Allen knows it will come with the territory when his team has not been able to get there.
Buffalo Bills Quarterback Josh Allen leaves the field after a game against the New York Jets at Highmark Stadium. (Mark Kindenzny-Preferred Pictures)
“We’ve had a lot of these conversations, and again, the question of ‘what can the bills do?’ We just keep putting our heads down and keeping working, ”he said. “We can’t dwell on the past. We can learn from it. I know we’ve come up to the point quite a few times and haven’t gotten over the hump. But it won’t deter us from continuing to try. That’s all we can do. We can’t throw the towel, we can’t stop doing what we do because we haven’t got the results we’ve wanted.”
Allen revealed how he has developed a particular mindset since the hard playoff losses after talking to teammate von Miller, the 13-year-old defensive end.
“It’s very similar in golf, it’s very similar in any sport you play. Like a quarterback, once I’ve thrown the ball when it first left my hand, I’ve done my job,” Allen explained. I can only control that part up to me that throws football. Whether the wind comes and takes it and moves it five inches to the left or right in our recipient hands, or gets tilted and caught – when it first leaves the hand, there is nothing else I can do. I think it works hard and does everything we do, but when you get into the playoffs, sometimes, as sometimes the ball is jumping the other way.
“I think it’s just been the product of what’s going on, so we turn over every cliff and leaf and do what we can to try to get that ball to jump our way.”
Buffalo Bills Quarterback Josh Allen runs against Lions on December 15, 2024 in Detroit. (AP Photo/Rey del Rio)
The only way is forward for Allen and Bills as a new season brings a new opportunity to finally bring the Lombardi trophy to a city itching to call it theirs for the first time.
And while it’s a great feat to be recognized as the best in the sport for a whole season, all Allen Dreams are about to win a Super Bowl with the bills.
“I have lively dreams about it,” he said. “To hoist the Lombardi trophy and have the parade in Buffalo where every school is off and each restaurant is closed and there is a million-plus people in the center of Buffalo. I look at stage and talk into the microphone to the crow achieve for me.
“That’s my number one goal in my football career – to bring a Lombardi trophy to western New York.”
Better Sleep, Better Play With Natrol
These living dreams that Allen has can be credited to Natrol, which he believes can give him an edge this season.
“I’m only trying to collaborate with brands that I fully believe in, and I think this next part of the process of my journey unlocks that piece of my game and my life really. I think Natrol can help me do it,” he said.
Buffalo Bills Quarterback Josh Allen is getting ready to throw a recipient during their volunteer training on their practice facility on May 27, 2025. (IMagn)
Allen explained how melatonin products in previous years did not affect his body as he had hoped, but during a trip home from Italy he lasts offseason, he slept 10 hours after taking Natrol, and he said he was “all” after that.
As a quarterback, being sharp and attentive is a requirement all season long, whether it is the film room, in the field of practice or in a game. Getting a good night’s rest is crucial, so whether Allen wants a melatonin product to adapt to the East Coast time difference from his usual West Coast, or a melaton -free “Sleep & Restore” product, Natrol has everything he needs.
“I fully think I haven’t been a big sleeping – my mind racing. But every great performance starts with a good night’s sleep and every big night’s sleep starts with Natrol. It’s a fantastic tagline we would like to say, but I really think this can unlock another part of my game and I can still keep getting better,” he said.
