Binance.US, the US subsidiary of the world’s largest crypto exchange, named Stephen Gregory as CEO, installing a compliance-focused leader at the helm at a time when competition among US crypto trading platforms is accelerating.
Gregory replaced Norman Reed on March 9, the company said in a statement shared with CoinDesk. He was previously the US CEO of digital asset platform Currency.com, where he led the firm during its 2025 acquisition of CXNEST. He also held compliance leadership roles at crypto exchanges Gemini (GEMI) and CEX.io.
The leadership change comes as the US crypto exchange landscape changes. Over the past several months, trading platforms have raced to expand beyond digital assets, adding products like tokenized stocks, prediction markets, and traditional stock trading. Some exchanges have also partnered with major US exchanges to explore trading blockchain-based versions of listed stocks.
The appointment places a legal and regulatory specialist in charge at a time when US oversight of crypto companies remains a key issue for the industry. Reed will remain with the company in an advisory role.
Gregory said the exchange’s brand remains strong and closely tied to the founder’s vision. “The Binance.US brand is extremely strong,” he told CoinDesk, noting that its owner, Changpeng “CZ” Zhao, “has continuously advocated for making the US the crypto capital of the world.” He said he plans to guide the company into its next phase as he builds on that foundation. Gregory added that by focusing on innovation for customers, Binance.US is positioned to take advantage of new opportunities and expand access to decentralized finance and a broader “tokenized value ecosystem.”
Binance’s global platform remains the largest cryptocurrency exchange in the world by a wide margin. The exchange recorded nearly $10 billion in trading volume over the past 24 hours, more than five times the volume of rival Coinbase (COIN), according to CoinGecko data.
The company said it plans to expand several parts of its business under Gregory’s leadership. In the past year, it has introduced products including Boost, engagement services and a revamped referral program. It plans to expand its “Earn” suite and build new gateways connecting users to decentralized finance and tokenized assets.
