Microstratey (MSTR) has changed its name to strategy in a movement to simplify its brand and reflect the company’s focus, announced it on Wednesday.

The new logo of the strategy includes the famous Bitcoin “B” that signalizes the company’s Bitcoin Treasury strategy and the name’s new primary color is orange.

“This fire association is a natural development of the company that reflects its focus and broad appeal,” a press release states.

Microstratey founded by now-performing chairman Michael Saylor was primarily a software and infrastructure company since its debut in 1989. In the last five years, however Only a small fraction of the company’s valuation.

Last year, the company began to call itself a Bitcoin strategy company.

Strategy announces earnings results in the 4th quarter after the end of Wednesday, with analysts expecting the company to report a net loss as it continues to keep marking its Bitcoin stocks higher.