- SSD prices may be on the verge of skyrocketing due to increased demand for NAND flash memory
- The price of NAND flash has doubled over the past six months
- This is due to the AI boom, with more data centers switching from hard drives to SSDs
We’re fast approaching Black Friday and the final stages of 2025 holiday season sales, and for consumers trying to get their hands on one of the best SSDs, this could be the most important opportunity to grab a great price on PC storage that we’ve seen in some time.
As reported by DigiTimes, prices of NAND flash memory (used in SSDs) have doubled over the past six months due to the ‘AI boom’, according to Phison CEO Khein-Seng Pua. The growing demand from data centers (shifting away from hard drives to SSDs) means we are looking at potential supply shortages in 2026 and beyond, possibly for several years, the CEO believes.
It’s also worth noting that prices for TLC 1-terabit NAND (a popular flash memory chip) have risen to $10.70 from $4.80, with similar price increases across other modules as well, illustrating a significant shift in demand for these storage components.
Phison, a major player in the supply of components for SSDs (controllers, mind you, rather than memory chips), had a 30% year-over-year increase in revenue in the third quarter of 2025, which has been attributed to increased demand and the price of said SSD controllers.
DigiTimes also reported that SanDisk has already increased NAND flash prices by 50% in November, again due to increased use of artificial intelligence and data storage needs, a trend that has been going on for months (with the likes of Western Digital).
All of this adds up to plenty of evidence to suggest that consumers can feel the impact of price increases when looking to buy a new SSD.
Analysis: Black Friday is your best friend, SSD hunters
It therefore seems that there is no better time than now to buy a new SSD, because luckily Black Friday is upon us in November. And since I’ve yet to notice any significant price changes at the consumer level, it’s probably better to take advantage of current prices while you still can, especially with a Black Friday discount.
Securing a 4TB SSD has done wonders for my gaming PC for years now, and while it may seem like overkill to some (especially since they’re not cheap), it’s definitely worth it. You’ll rarely worry about insufficient drive space, and perhaps most importantly, you’ll be set for your storage needs for some time, regardless of what happens to SSD prices in the future – which looks pretty bleak.
Whether it’s an M.2 SSD to slot into your PC’s motherboard, or a portable external SSD, there’s sure to be plenty of great deals to be found for Black Friday and the special day itself, and we’ll be here to cover it when the big sales start.
The best SSDs for all budgets
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