- BlueHost’s servers surpass more Premium WordPress that hosts competitors
- The company claims that latens fall by 120 milliseconds across key regions
- Google’s ranking signals reward sites that load faster and respond instantly
BlueHost has introduced a new global data center expansion aimed at reducing latency and improving the performance of the place.
The company claims that this step will help companies achieve better rankings on Google.
BlueHost, known for its long -standing presence in the web hosting industry, says the initiative is targeting entrepreneurs and SMBs seeking faster and more reliable online platforms.
Expansion of infrastructure to global reach
The expansion includes seven major rankings throughout Europe, Asia and South America, including Frankfurt, Mumbai, São Paulo, Paris, Sydney, London and Madrid.
According to BlueHost, this infrastructure update brings physically closer to users, improvement of load times and reliability.
Such improvements could benefit web hosting to small businesses by reducing delays during browsing or checkout.
The company claims that its new infrastructure can reduce latency by up to 120 milliseconds and deliver side loading speeds two to three times faster than the industry’s average.
Benchmark testing quoted by BlueHost allegedly shows its WordPress-hosted pages loading up to 3.8 times faster than those hosting some premium competitors in regions such as Europe and Asia.
BlueHost emphasizes that the site’s speed plays a measurable role in user engagement and conversion.
It refers to the study Milliseconds earn millions of Deloitte and Google, who found that an improvement of 0.1 seconds in speed could lead to higher conversion speeds and lower rejection speeds.
The company connects this with Google’s recommendation that pages are loaded within 2.5 seconds of main content and 200 milliseconds to user interactions.
Although performance can contribute to higher rankings, Google’s algorithms weigh many other factors, such as content quality, availability and mobile responsiveness.
Faster hosting can reduce the degree of limitation, but it does not guarantee visibility or ranking improvements.
BlueHost’s new hosting architecture allegedly includes regional -specific replication and located failover to maintain 99.99 percent uptime and disaster recovery.
It describes the platform as “business degree” but accessible to smaller brands that lack resources from large companies.
Despite these claims, the competitive web hosting market already offers similar solutions with low latency and free web hosting to startups with limited budgets.
BlueHost’s offering can appeal to companies that need a small company’s web hosting with global reach, but its real world benefits depend on uniform delivery of the promised speed and reliability.
“Our data center expansion reflects our belief that world-class web and trade experiences must be quick, reliable, safe and accessible to everyone. We have built a digital digital foundation of companies available to SMBs,” said Sachin Puri, CEO of BlueHost Group.
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