Brett Favre laments the clickbait culture in society

NFL legend Brett Favre, in a recent podcast episode, lamented the culture of instant gratification that has been created in society as a result of the age of social media.

Favre and his co-host David Kano spoke on “4th and Favre” about the lack of loyalty in college sports with the rise of name, image and likeness deals and the transfer portal, coupled with coaches leaving schools without consequence.

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Kano compared what he believed was going on in college sports to the state of society.

“I think it’s more a matter of opinion — what you’re exposed to. There are some people who don’t watch YouTube. There are some people who don’t have TikTok. I’m one of them,” Favre said in response. “Again, a matter of opinion. But I think in this world, or this country, it’s about how many clicks you can get right away. What can I do to get the most followers? It’s like what we just talked about.

Green Bay Packers quarterback Brett Favre calls signals against the Oakland Raiders at Lambeau Field on December 9, 2007. (Jeff Hanisch/USA Today Sports)

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“It is what it is. It’s more about how popular I can get instantly, rather than really good content. It’s the wild, wild west at its best right now.”

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The Green Bay Packers legend said the lack of loyalty in college sports is “the sign of the times right now.” He added that college athletics is about “how well you can do now as a player or as a coach and go on to bigger and better things.”