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Brett Favre believes there has been a change in the NFL’s engagement strategy.
The Pro Football Hall of Famer discussed the issue during an appearance on Tomi Lahren’s OutKick show earlier this week, where Lahren said she felt the NFL changed its approach to the way it appeals to fans “somewhere around Colin Kaepernick.”
It was a sentiment Favre agreed with.
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Green Bay Packers quarterback (4) Brett Favre warms up before playing against the Detroit Lions at Ford Field. (Tom Szczerbowski/USA TODAY Sports)
“I think there’s probably some truth to that. Why it’s changed, I really don’t know,” Favre said. “Because I think your general football audience is people like you and me. Maybe they love football, or maybe they’re a casual, good-weather fan, but it’s the biggest show in town. So you see it, you know, you see the halftime show and who sang the national anthem. You know, it’s been that way for a long time.
“But you’re right, you know, in the last maybe 10 years, maybe a little bit longer, there’s been a little bit of a shift. Whatever the reason, I have no idea, because you want to appeal to your true fans. And it doesn’t seem like that anymore.”
Green Bay Packers quarterback (4) Brett Favre is interviewed after defeating the Detroit Lions. (Tom Szczerbowski/USA TODAY Sports)
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Conservative fans were turned off by the decision to have Bad Bunny perform during the Super Bowl halftime show – he was widely criticized for having almost his entire performance in Spanish.
President Donald Trump called it “one of the worst” halftime shows ever.
“This ‘Show’ is just a ‘slap in the face’ to our country that sets new standards and records every single day – including the best stock market and 401(k)si in history! There is nothing inspiring about this mess of a Halftime Show and look, it will get good reviews from the Fake News Media because they have no clue what is going on in the REAL WORLD show,” Trump wrote shortly after what is going on in the REAL WORLD.
Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara, California on February 8, 2026. (AP Photo/Julio Cortez)
The show was the fourth most-watched show of all time, but NFL ratings continue to skyrocket. NFL games accounted for 92 of the 100 most-watched telecasts throughout 2025.
