- One in five British tourism SMEs missed due to bad connection
- Better connections would improve e-commerce, Wi-Fi and more
- Vodafonthree wants to roll better 4G and 5G national
New research from Vodafonthree has claimed that tourism -focused SMEs in the UK missed 1.5 billion pounds in revenue this summer alone as a result of poor connection.
Although three out of four (74%) tourism SMEs saw an economic boost this year from the summer sun, losing about one in five (19%) due to connection problems.
The news came in news of Vodafone and three merged in the UK – an agreement that promised to create “one of Europe’s most advanced 5G networks.”
Britain poor connection
One-third (33%) of the companies involved said they could grow e-commerce, such as online shopping and clicks and collects, with better connection. Others noticed improved Wi-Fi for customers (41%), AI-enhanced customer service (30%) and increases the use of social media for promotions and bookings (43%).
“We know that tourism plays a critical role in increasing local economies throughout the UK,” explained Vodafonethree Chief Network Officer Andrea Donà. “That’s why Vodafonethree invests £ 11 billion to build a network that provides reliable quality connection to all corners of the UK.”
Vodafonthree has promised improvements to its networks during peak periods, with multi -operator Core Network (MOCN) technology that allows them to switch to the best available signal.
The company says 4G coverage will also be expanded to 16,500 km more British regions, including rural and landscapes, coastal and landscapes, with 71% of Vodafonethrees customers who are set to have access to the fastest 5G speeds at the end of the year.
