Millwall FC has become the first British football club to launch its own mobile network as it seems to give fans a better way to keep in touch.
The new Millwall Mobile offer will be based on three UK’s networks and promises 99.9% coverage across the country.
Fans of the championship base based in southeastern London will be able to choose between three “game-winning” price plans in physical and eSIM options that will include free roaming throughout Europe and the ability to cancel whenever they want, as well as exclusive club farmers.
Get up if you love 5G
Millwall Mobile plans include a “home” plan that offers unlimited 5G data, texts and calls along with 20 GB EU -Roaming, for £ 20 a month.
There is also a “gone” option that offers 100 GB of data a month along with unlimited calls and texts for £ 16 a month, and a basic “third” level starting at £ 10 a month offering 10 GB of data, unlimited calls and texts and 10 GB EU roaming.
The club noted the launch, delivered together with the connecting company Shaka, is based on similar releases from teams in Europe and will compliment the growing appeal of esims across the country.
“We are happy to be the first club in the country to bring this model to the UK and to our fans,” noted Millwall Chief Commercial Officer, Luke Wilson.
“Prior to the proposed three/vodafone fusion, we believe that our bonding with Shaka, a groundbreaking connecting provider, will not only mean that our fans will be of great value, flexible plans that reward their loyalty via the club providers – but also access to the best network in London. Not only that, but any plan will directly support their club.”
“Football clubs all over the world, from AC Milan in Italy to Flamengo in Brazil, are aware of the potential of offering branded mobile plans through the disruptive eSIM technology,” noted Jonas Jelinek, CEO of Shaka.
“We are happy to work with Millwall FC, one of the most innovative British clubs. Their religious fan-first approach has impressed us and was the main reason to choose them as our first British partner. With their own mobile plan, Millwall can offer a holistic fan experience that is not matched by any other Premier League or EFL Championship Club.”
