Brooklyn Beckham has reached a decision in his month -long trademark clash with German beer company Beck’s.
The 25-year-old chef and entrepreneur, the son of football legend David Beckham and designer Victoria Beckham, had filed to trademark the name “Becks Buns” through his company Buster Hot Sauce Inc. In 2024.
The naughty name was designed to span a wide range of products – from sauces and clothes to wine, beer and even kitchen knives.
His step caught the attention of Brauerei Beck & Co., producers of the popular Beck’s warehouse who argued that the name was too similar and risked confusing consumers.
The brewery also opposed other terms in the archiving, including “Sacks”, “Brasserie Beck” and “Beck’s Master Brew.”
Despite a heavy pushback, both parties eventually agreed that Brooklyn could continue to use the phrase “Beck’s Buns” as long as he removed all references to alcoholic beverages from the trademark.
