- Business leaders are preparing to invest in AI to core business areas
- 25% will use AI for specific tasks as translation
- AI helps people and don’t replace them
Nearly three -quarters (72%) of leaders are planning to embrace AI this year, with almost a third priority of investment in core business areas, new research has claimed.
Operations, workplace tools and specialized tasks such as translation are all ready to receive additional injections of artificial intelligence by 2025, says a DEEP report (maybe uneasy).
More broadly, research is investigating how AI switches from experimentation to execution as clear budget distributions and strategic applications begin to emerge.
Businesses begin to have a clear picture of how AI can help
DEEPL founder and CEO Jarek Kutylowski said that more than half of C-suite ex-executers spend more than an hour each day dealing with ineffective communication, which led to one in four (25%) who want to Use AI for specific tasks such as translation.
As AI develops from becoming a news to proving its uses across different business applications, Deepl says that 2025 will be the year when companies are more aware of how AI brings ROI-Positive value to them.
Market expansion (35%), engaging customers across borders (32%) and customer service (24%) were quoted among the top language barriers facing companies, with managers in the Netherlands (30%), Germany (29%), Belgium (28%), France (26%) and the US (25%), showing the highest commitment to AI use this year to tackle these challenges.
Kutylowski summarized: “To tackle this is what we see through our research that companies are increasingly turning to AI solutions.”
Panasonic Connect Senior Manager Shoji Otsubo added: “To communicate with people from other countries, we obviously have to use English and it is always urgent. It used to take staff up to half a day to translate a document created in Japanese into English. Now that we use DEEPL, we can perform this task very quickly. “
Instead of threatening to displace human workers, language AI has been observed that support external translation agencies (32%), support internal translation team (31%) and embed in key products (26%), proving its position as a human help and productivity amplifier.



