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Indiana Fever Star Caitlin Clark’s popularity ahead of the 2025 WNBA season is undoubtedly, and the league’s commissioner put any debate to rest on Thursday.
Clark and Fever play in 41 national TV games this season, more than defense champion New York Liberty.
The fever also announced a direct-to-consumer service in partnership with endeavor stream after Clark’s memorable rookie season and unprecedented viewing of WNBA games in 2024.
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Indiana Fever Guard Caitlin Clark, Center, goes off the field after an exhibition game against Brazil 4 May 2025 in Iowa City, Iowa. (AP Photo/Charlie NeIbergall)
Clark may be just a player in a league of amazing basketball players, but the numbers don’t lie.
“It’s a balance, but she’s a generation talent,” Wnba Commissioner Cathy Engelbbert said at the “Bill Simmons podcast.” “No league is ever about a player, but in this case Caitlin tens of thousands of millions of new viewers brought into W.
“And there does not deny that influence. Not only in the WNBA, but the sports world. (NBA Commissioner) Adam (Silver) and I talk about this all the time. She is the most popular athlete in America.”
Engelbert emphasized the balance that should be due to a potential risk of injury pointing to Juju Watkins’ knee injury in the women’s NCAA tournament.
Fans are holding the Indiana Fevers Caitlin Clark before the start of a WNBA basketball match against New York Liberty May 18, 2024 in New York. (AP Photo/Noah K. Murray, File)
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She highlighted other stars in the leg, including Las Vegas Aces Center A’Ja Wilson, Liberty Forward Breanna Stewart and Minnesota Lynx star Napheesa Collier.
The first match of the fever of the season is expected to draw huge ratings when Indiana opens the season against Chicago Sky.
Indiana Fever Guard Caitlin Clark goes off the field after an exhibition game against Brazil May 4, 2025 in Iowa City, Iowa. (AP Photo/Charlie NeIbergall)
Angel Reese is another budding young star that ended behind Clark in the Rookie of the Year vote.
