- Capcut’s new expression, let it use your face and vote in ads without paying you
- Upload to Capcut now means giving up control of your content forever, even unpublished clips
- Using Capcut means you automatically accept the new terms
Capcut, widely touted as one of the best free video editors of creators and marketers for their powerful editing features, has quietly made a major change in its Terms of Service, which should worry about everywhere.
This change means that users hand over rights, not only to their recordings, but also to their face, voice and creative efforts – all without compensation.
This has surprisingly triggered concerns, with critics warning that the move effectively handles eternal control over your content to the platform.
Your content becomes their permanent property
“Capcut now includes broad language that gives them a worldwide, royalty -free, sublicant and transferable license to use, reproduce, distribute, change, adapt, perform and create derivatives from your content,” says Claudia Sandino, director of Omnivore.
The revised terms do not only apply to public positions; The company also claims rights over user -generated content, including voice, face and equality, whether the video is published or not.
“If you upload a video of yourself or even just a voiceover, they can legally use it in an ad or other media without giving or compensating you,” warns Sandino.
More worrying is the “eternal” character of this license; Capcut retains the rights even after a user deletes their account, which Sandino notes, “Capcut goes further than most by demanding use rights over content that the creators often assume are private or controlled.”
For a tool that is often considered by many as the best video editing app, these expressions are out of step with what users expect from creative software.
The legal attitude of such terms remains unclear to many – although creators technically owning their equality and voice under the right to advertising legislation, enforcement becomes difficult when a user agrees with these sweeping terms.
“Most creators are not aware that uploading a clip, even a draft, could legally give up their rights,” warns Sandino.
The fact that there is no opt-out further complicating the situation of professionals using Capcut for commercial or client work.
Capcut users currently have limited options, and anyone who uses it accepts by default the updated expressions, so some might switch to more creator-friendly platforms like Adobe Premiere or Davinci determination.
Capcut, owned by urban dancing and is often grouped with challengers for the best video editing software, is now at risk of alienating his user base by switching from a tool to a distribution engine.
Ethically, companies such as Capcut should pass on terms in clear language, offer opt-out and compensate creators when their content is monetized.
“Using their work without consent or payment is not only unethical, it is exploitative … This affects the future of creative ownership as a whole,” added Sandino.
Via Hello Partner
