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Kansas City Chiefs Owner Clark Hunt has many things to celebrate these days.
In addition to building one of the most successful dynasties in the NFL story Hunt has witnessed an unprecedented growth in Chiefs’ fanbase thanks to Travis Kelces Relationship with international pop star Taylor Swift.
Kansas City Chief’s chairman and CEO Clark Hunt looks at before an AFC division game from 2025 against Houston Texans at Geha Field at Arrowhead Stadium on January 18, 2025. (Jay BiggerStaff/ Imag images)
During a performance on “Pat McAfee -Show” On Friday, Chiefs’ CEO and chairman gave the relationship his stamp of approval, adding that Kansas City has seen more female fans in the last two seasons than undoubtedly any other NFL team.
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“It’s been a velvy, I would say, for the organization for the past two years since Taylor literally entered our lives. She’s done a fantastic job, unintentionally, to increase our female fanbase,” Clark said.
“We used to be around a relationship between 50-50, man-to-kinger fanbase, and now 57 percent of our fans are women, which I think is probably the highest in National Football League. So there has definitely been a Taylor Swift effect. “

A fan has a sign that says “Go Mr. Swift” with reference to Travis Kelce and Taylor Swift, dating before an NFL game between Baltimore Ravens and Kansas City Chiefs on September 5, 2024, at Geha Field at Arrowhead Stadium in Kansas City, Mo. (Scott Winters/Icon Sportswire via Getty Images)
Taylor Swift shares Chiefs -coach Andy Reid’s role in putting her up with Travis Kelce
The Swift effect has been an undeniable factor since Star Tight End began her relationship with the singer and songwriter in 2023. She recently appeared at the Kelce Brothers’ New Heights “podcast that put the internet even more over their romance.
“First of all, let me just say how happy we are for their relationship,” Clark said Friday. “They are a fantastic couple, and to see them two together are really special, and that podcast, to see them side by side talk about their relationship, was absolutely amazing.”

Travis Kelce, #87 by Kansas City Chiefs, and Taylor Swift embrace after defeating San Francisco 49ers 25-22 in overtime during the Super Bowl LVIII at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada.
In addition to boosting in viewing, Clark noted that his daughters are particularly pleased with Kelce’s love interest.
“My daughters couldn’t be happier that we have her as part of Chiefs Kingdom Now.”



