Lahore:
Punjab Minister Maryam Nawaz Sharif has announced the launch of a tourist project, “Magnificent Punjab,” with the aim of transforming the province into a regional and international hub for history, culture and tourism.
As part of the initiative, 170 historic sites, including 101 Gurdwaras and 53 churches, will be developed into world -class tourist destinations. The mapping of these sites has already been completed.
The project has been in the works for five months under the leadership of Senior Minister Marriyum Aurangzeb, who approved key proposals.
Punjab Tourism and Heritage Authority is set to be set up to oversee all tourism and heritage-related institutions.
A new tourist policy and Punjab Tourism and Heritage Authority ACT 2024 is also prepared to ensure structured development.
CM Maryam Nawaz has allocated funds in the annual development plan for restoring Punjab’s inheritance in three phases, with work starting in July.
The first phase is expected to be completed in June, while the second and third stages follow.
Immediate PC-I approval has been aimed at 16 tourist projects, including Bansara Gali, Tourist Village and various parks.
Among the major initiatives, Taxila will be developed into an international “tourist city”, while Chhanga Manga will be transformed into a modern entertainment center modeled after Switzerland.
The Taxila Museum will be upgraded with modern display centers, a Siddhartha gallery and new worship sites for Buddhist visitors. 46 Inactive Gurdwaras will also be restored to attract SIKH pilgrims.
CM Maryam Nawaz emphasized the protection of minority’s religious places and upgrading infrastructure to provide world -class facilities for tourists.
The Dilkush Lahore project has been awarded RS400 million to preserve Mall Road’s historical significance.
For the first time, Punjab has been divided into nine tourist regions under the “Tourist Paths” initiative, which covers the most important historical and cultural sites.
A Safari train runs along these trails and tourists will receive special discounts through partnerships with the private sector.
The 17th century Hiran Minar is also ready for restoration and the blue dome will be expanded. Around the RS240 million is approved to modernize the 131-year-old Lahore museum.
With UNESCO’s support, Punjab’s 1,000-year history will be preserved using digital storytelling. Tourists will experience Punjab’s culture, folk adventure, music, art and sufi heritage through interactive technology.
A digital tourism app is also designed to provide travel information and services directly to visitors.
CM Maryam Nawaz emphasized that promoting tourism will increase Punjab’s economy and improve Pakistan’s global image.
“Nations that forget their history, culture and heroes disappear. We bring Punjab’s rich legacy to the world,” she said.
She also praised Senior Minister Marriyum Aurangzeb and her team for their dedication and expressed confidence in the successful implementation of the project.
