CNN has named prediction market operator Kalshi as its official data partner, giving the network access to real-time probabilities across political, cultural and economic events as interest in market-based forecasting grows in American media.
The collaboration, announced Tuesday US time, will bring Kalshi’s data into CNN’s programming and newsroom workflows. The network plans to build Kalshi’s forecasts into on-air analytics and introduce a live ticker that shows the latest market-implied odds during segments that use the data.
CNN’s integration will be led by Harry Enten, the network’s chief data analyst, who specializes in polling and probability-based reporting. According to Kalshi, Enten will incorporate market odds into its coverage as an additional data point for assessing the likelihood of political or cultural developments.
The deal also gives CNN’s editorial, data and production teams access to Kalshi’s real-time feeds, which the network says will support graphics generation, provide context for reporting and facilitate the development of stories around changing expectations in American politics and other major news cycles.
Kalshi recently closed a $1 billion funding round, valuing the precision market at $11 billion.
