São Paulo, Brazil — Coins.xyz, founded by former Binance CFO Wei Zhou and led by other former Binance executives, will launch in Brazil in January 2025 with a full suite of innovative crypto and fiat financial services for both retail users and businesses.

Entering Brazil’s vibrant financial ecosystem has long been a challenge for foreign companies, burdened by complex tax policies and regulatory requirements. Coins.xyz Brazil removes these barriers with its innovative crypto banking solution that allows companies to seamlessly enter the market without the need for local incorporation.

Businesses leveraging Coins.xyz Brazil can seamlessly process fiat deposits and withdrawals using PIX, Brazil’s leading instant payment platform. They can stabilize finances by hedging BRL balances with USD stablecoins and effectively manage liquidity and currency conversion. The platform also offers over-the-counter (OTC) trading without additional fees. Its scalable API and robust infrastructure further streamlines the management of fiat and stablecoin liquidity

The complexity of setting up a local entity often deters global companies from entering Brazil, but Coins.xyz Brazil offers an accessible, cost-effective alternative. By removing these obstacles, Coins.xyz allows businesses to focus on growth and operations.

“At Coins.xyz, we are committed to empowering businesses with financial solutions that combine the best of fiat and crypto. Through this service, we open doors to Brazil’s dynamic market, help businesses expand effortlessly, and provide them with the innovative services and infrastructure they need to get started in the market,” said Wei Zhou, founder and CEO of Coins.xyz.

Payment aggregators, e-commerce platforms, gaming companies and streaming services can gain significant benefits from this solution. These industries depend on smooth cross-border financial operations. Coins.xyz’s platform provides the necessary tools to streamline payments, manage liquidity and stay competitive in a dynamic market.

With a team of experienced leaders in the cryptocurrency industry, including founder and CEO Wei Zhou, who was instrumental in Binance’s hyper-growth, and Guilherme Bissoli, former head of fiat at Binance who leads Brazil operations, Coins.xyz brings unmatched expertise and commitment to facilitate market access.

Coins.xyz not only simplifies access to Brazil’s market; it is redefining how global companies operate in emerging economies. Discover how Coins.xyz Brazil can accelerate your market access and position your business for success.

For more information, visit the Coins.xyz Brazil website at