NEWYou can now listen to Pakinomist articles!
In less than four full seasons, Brent Key has turned around the Georgia Tech football program. He guided the Yellow Jackets to a 9-3 record in 2025 and was recently rewarded with a contract extension that ties him to his alma mater through 2029.
As Key and Georgia Tech put the finishing touches on preparations for Saturday’s matchup with BYU in the Pop-Tarts Bowl, Key took a moment to share his thoughts on the oft-maligned state of college football.
“I think the state of college football … college football is the best place it’s ever been,” Key said during his media availability Friday.
CLICK HERE FOR MORE SPORTS COVERAGE ON Pakinomist
Georgia Tech head coach Brent Key celebrates after the 2024 Aer Lingus College Football Classic game between Florida State and Georgia Tech at Aviva Stadium in Dublin. (Brendan Moran/Sportsfile via Getty Images)
Key cited the fan experience and strong viewership that the sport often draws.
“The fan experience, the viewership … college football is at an all-time high,” Key noted. “The amount of people watching games, watching playoff games, watching (ESPN’s) College GameDay, it’s just overall that college football is a lifestyle, and I think college football, the interest in it is at an all-time high.”
GEORGIA COACH KIRBY SMART PUSHES BACK ON TRANSFER PORTAL HYPE, EMPHASIZES PRACTICE OVER PUBLICITY
While the current version of the college football calendar and the 12-team playoff format have been widely discussed and criticized, Key highlighted what he believes are the sport’s strengths.
A detailed view of a University of Virginia helmet decal on the Georgia Tech Yellow Jackets helmet during their game against the North Carolina Tar Heels at Kenan Memorial Stadium on November 19, 2022 in Chapel Hill, North Carolina. (Grant Halverson/Getty Images)
The advent of Name, Image and Likeness (NIL) rules and the increase in player mobility via the transfer portal has had a massive impact on college football. While Key is well aware of the seismic shifts in the sport’s landscape, he also acknowledged that college football has gone through ebbs and flows every few decades.
Key ultimately gave credit to the positive progress he has seen over the years.
A photo of the college football playoff national championship trophy on the sidelines of a game between the Georgia Tech Yellow Jackets and the Pittsburgh Panthers during the fourth quarter at Bobby Dodd Stadium at Hyundai Field on November 22, 2025 in Atlanta, Georgia. (Brett Davis/Imagn Images)
“There was a time when it was voted on who the national champion was. So times change. You look at college football, every 15-20 years, there’s a major overhaul in college football. We’re going through one of those times right now,” Key said. “Massive changes don’t just happen overnight. At the end of the day, our job is to graduate players from college, graduate and change their lives. We do that through the avenue of football.”
The Pop-Tarts Bowl kicks off Saturday at 3:30 PM ET at Camping World Stadium in Orlando, Florida.
