Companies are being ‘locked’ to all-in-one platforms – and this is costing them growth and adaptability

• Two out of three say they are being held back by being tied to a single provider
• Vendor and platform lock-in has proven to be expensive
• Shift increases cost and complexity in the short term

We’re all familiar with vendor lock-in at this point, but new research from Reach has highlighted another issue – all-in-one lock-in – which also points to businesses and enterprises being tied to singular tools without the ability to mix and match the best elements from multiple providers.

According to the data, more than two-thirds (68%) say their business would grow faster if they were not tied to a single provider, with 65% expecting more revenue. A similar number (67%) of business leaders also claim that lock-in prevents them from adapting.