- UK hardware sales data is within the Black Friday period
- PS5 consoles rose to account for 62% of the market share
- The Switch 2 was also successful, although Xbox consoles lagged behind
There was a lot of appetite for game console sales over last month’s Black Friday sales event. And we now have some data from UK consumers to check out.
Hardware sales data from market research firm NielsenIQ (as reported by The Game Business) UK console sales rose 7% in units and 14% in total revenue.
The PlayStation 5 family of consoles unsurprisingly took the lion’s share of console sales during the Black Friday period, accounting for a staggering 62% share. This is due in no small part to the shockingly deep discounts Sony applied to its consoles, with an average retail price of £340.
On average, Sony shaved around 21% off PS5 Slim consoles with the disc drive included, and around 34% off the PS5 Slim Digital Edition. The PS5 Pro also dropped to a new low of £586 – over £100 cheaper than its retail price of £699.99.
Nintendo also had a decent showing with the Switch 2 console. It accounted for about 23% of hardware unit sales. Discounts on Nintendo’s system weren’t nearly as aggressive as Sony’s, but customers still managed to save on consoles and bundles with an average selling price of £405.
Xbox Series X and Xbox Series S consoles lagged behind the competition, accounting for about 10% of hardware sales during the Black Friday period. Lack of appetite for Microsoft’s consoles after such steep price increases is probably the main culprit, but there were savings to be had; shoppers spent an average of £385 on Xbox consoles, showing that the cheaper Series S was likely more popular during the sales period.
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