There is no shortage of crypto projects that have been touted as the thing that will aboard the next billion users for web3, but Moonwalk Fitness has a slightly different approach – wellness.

The Fitness Accountability app, which was launched for iOS and Android earlier this year, essentially offers a way to bet if they will fulfill their fitness target-go is now the daily step, but Moonwalk Fitness’ Director of Growth Caitlin Cook speaker with Coindesk ahead of Consensus 2025 in TorontoT In-app properties and metrics beyond steps.

In its current form, Moonwalk Fitness presents users with a variety of games to choose from, varying in duration, step-count and buy-in award. Users have to pay a fee (in USDC, BONK or SOL) to join the game. If they hit their daily step goals, they get all their money back – plus the opportunity to divide a prize pool, created by deposits of users who did not meet their step goals. In this way, Moonwalk Fitness users offers both a carrot – the potential to make money – and a stick – the potential to lose money – in their fitness trips.

Read more: How to make or lose hundreds of Dollars Betting Krypto on your fitness goals

Cook said users all over the world find their way to Moonwalk Fitness and added that she was particularly bullish in markets such as Southeast Asia and Africa. Because users can create their own games and set their own buy-in prices, there is no financial barrier to access.

“What is enough for someone to actually perform the action is different depending on where you are,” Cook said. “So we have games where [the buy-in] is a very small amount of bonk where it might be a few dollars in USDC and people eat it up, ”Cook said.” Becasue instead of gatekeeping it where it is, “oh, you need x amounts to participate, we open it to everyone.”

The project’s four largest markets are currently France, USA, Nigeria and Vietnam, Cook said.

“I think a lot of crypto barley men generally tend to focus on the same markets where it is like the more affluent people who get the deployment of capital,” Cook said. “If you have legs that work, you can use this product. The overall addressable market is quite large.”

Seeing the growing adoption of Moonwalk Fitness all over the world has been exciting, Cook said.

“Opening our Twitter every day is incredible because it’s like, I want to see a group of Venezuelan grandmothers go for a walk together and pose for a picture that is so cool,” she said. “We just got people to meet in Turkey that we didn’t organize. It was like a group of things where they just decided to go out and go. The appeal is very wide.”

Even for people who are already active, Cook said that the ability to make money from something they are already doing makes Moonwalk Fitness appealing.

“We see that in Nigeria, for example, they are going so much and they are like, ‘Oh, my God, I can make money on something I already do.’ And it’s like, yes, you can.