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Charlotte Jones, daughter of Jerry Jones, who is the Executive Vice President and Chief Brand Officer of the Dallas Cowboys, expressed her support for Bad Bunny to perform at the Super Bowl LX halftime show.
The NFL’s selection of the Grammy Award-winning artist faced backlash when it was announced over his criticism of U.S. Immigration and Customs Enforcement (ICE) agents as the Trump administration began cracking down on illegal immigration this spring and summer.
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Dallas Cowboys chief brand officer Charlotte Jones Anderson at training camp at River Ridge Fields on. 26 July 2025. (Kirby Lee/Imagn Images)
Appearing on “The Katie Miller Podcast” on Tuesday, Jones said it was “awesome” that Bad Bunny will be performing in Santa Clara, Calif., at the biggest sporting event of the year and was indifferent to his political comments.
“I think our Latina fan base is amazing. And I think when you think about the Super Bowl, you want the No. 1 in the world to be there,” Jones said. “We’re on a global stage, and we can never forget that. Our game goes out to everyone in the world, and to have the leading entertainer want to be a part of our game, I think is amazing. We have a mixed culture. Our whole society is based on immigrants who came here and founded our country. I think we can celebrate that. I think the show will be great.”
“I don’t think our game is about politics,” Jones continued. “I don’t think people tune in to watch politics. We do everything we can to avoid politics. I think in that moment people want to watch the fight, they want to celebrate music, and nobody wants to think about what comments are on the left, what comments are on the right. This is about bringing people together.”
Dallas Cowboys owner Jerry Jones (left) with daughter and chief brand officer Charlotte Jones Anderson at training camp at River Ridge Fields on July 26, 2025. (Kirby Lee/Imagn Images)
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Jones added that the Cowboys organization “has always felt strongly that politics should never come into our game,” adding that she wants the entire fan base to support the team and not just those who support a political faction.
NFL commissioner Roger Goodell has also stood by Bad Bunny’s selection, while Jay-Z dismissed criticism last month.
Bad Bunny attends the game between the New York Yankees and the Toronto Blue Jays in game three of the American League Division Series at Yankee Stadium on October 7, 2025 in the Bronx neighborhood of New York City. (Al Bello/Getty Images)
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“They love him. Don’t let them fool you,” he told TMZ Sports at the time.
