Dallas Cowboys -Team owner Jerry Jones Roiled fans when the team announced that Brian Schottenheimer would be the team’s next head coach, but it was his remarks to journalists Monday that raised his eyebrows.
It was not exactly Jones who defended the decision that caught the attention of the NFL world. It was more how he said it.
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Dallas Cowboys owns Jerry Jones talking to the media at a press conference at The Star in Frisco, Texas, on January 27, 2025. (Tim Heitman-Preferred Pictures)
“There is a very low percentage of this that is smiles and glory holes. Very low percentage,” he told Fox 4 Dallas when asked about his feelings towards Cowboys’ fans reactions.
Jones’ use of the term “Glory Hole” drew confusion and mockery. The two best known references to the expression are an effortless storage place or a hole in the wall used for sexual exploitation. However, Jones seemed to refer to an open quarry.
Glory Hole is also an expression used in the oil and gas industry as a type of mining in the sea to protect equipment from icebergs or packs of ice cream. Jones made money in the oil and gas industry before deciding to buy cowboys in 1989.
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Dallas Cowboy’s main coach Brian Schottenheimer, Left, and owns Jerry Jones talking to the media at a press conference at The Star in Frisco, Texas, on January 27, 2025. (Tim Heitman-Preferred Pictures)
Sports Illustrated pointed out that it wasn’t the first time he was referring to it either.
“I’ve been here when it was Glory Hole Days and I’ve been here when it wasn’t. That said, I want me some glory hole, ”he said in 2012 via Houston Chronicle.
When formulated as it, cowboys have not found any glory holes since the mid -1990s when they last won the Super Bowl and were considered America’s team.

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The addition of Schottenheimer was far from the expected marking fans, but cowboys were 12-5 in three equal seasons before being treated with several injuries in 2024.