Avara, the parent company of decentralized finance (defi) platform Aave, has announced the arrival of Lens Chain Mainnet, a fast and cheap Ethereum -Overlay -blockchain to develop decentralized social media applications.

There are now several blockchain-oriented or “web3”, startups that want to give users an alternative to the giant centralized social media companies such as Facebook and Elon Musk’s X (formerly Twitter).

To offer better alternatives to existing social media giants, a fruitful protocol level requires, according to Avara CEO Stani Kulechov. This means offering a developer-friendly layer 2 environment, propelled by composing functions designed to free up the financial potential of decentralized “Socialfi.”

“The direction we have taken with Linse for the past 12 months is to bring the best developer tool to build on chain social experiences,” Kulechov said in an interview. “We chose the optimal stack to run the Lens chain, where we get the lowest possible transaction in costs, but sufficient security for these social transactions.”

Lense chain, a system that uses mathematical evidence to control the authenticity of batching off-chain transactions, has its own dedicated stableecoin, AAVES GHO, to handle gas fees and its own decentralized data storage. A number of application building blocks are offered to create things that compose social graphs, custom feeds, token-gated communities, etc.

Blockchain has cemented partnerships with multiple defic and infrastructure projects including Uniswap, Balances, Layerzero, Circle, Consensys and Chainlink.