Binance, the world’s largest cryptocurrency exchange, offers digital assets special accounts that allow for the assets of their investors to make Crypto fund management operations feel more like a traditional financing experience.

Omnibus “Fund Accounts” introduces a universal net asset value (NAV) per Device concept used by buying companies to provide a clear and traceable profit and loss for each fund that addresses the lack of a common market standard in Crypto Asset Management, Binance said Wednesday.

Unlike the rare world of high funding, crypto trade is still developing from a relatively unsophisticated retail market to a more institutionally friendly environment, a process that requires a transformation of infrastructure.

“Asset Management is a very mature and well -established industry in Tradfi,” Binance leader of institutional and VIP Catherine Chen said in an interview. “In crypto, we believe there is a lot of demand for this particular expertise and infrastructure because input barriers and learning curve currently remain relatively steep.”

There are pain points for both investors and leaders, Chen said. For investors, trust is important, so using an established brand with clear proof of reserves and transparent NAV are key factors, she said.

Qualified asset managers who need to be licensed in their respective jurisdictions are no longer facing such a heavy burden of administrator and other operational tasks and can create multiple fund accounts and insert various trading strategies tailored to each fund.

The expected size of asset managers likely to be attracted to Binance Fund accounts may range from about $ 1 million assets under management (AUM) at the lower end to about $ 20 million, estimated Chen.

“It will be a mixture. But this type of infrastructure is of course really catering for the newer or less asset leaders to bootstrap and scale the company correctly,” she said.