- Dell commercial laptops and desktops will see prices increase significantly
- Memory and storage upgrades are the most affected across all business models
- AI-enabled laptops with Nvidia RTX Pro GPUs face significant price increases
Dell is set to raise the prices of its commercial products from December 17, affecting laptops, desktops, mobile workstations and AI-enabled workstations.
Internal documents reviewed by Business Insider revealed models with higher RAM or SSD storage will see the biggest increases.
Laptops and desktops with 32GB of memory will go up between $130 and $230, while top-tier 128GB configurations could cost an additional $520 to $765.
Memory and storage upgrades see the steepest price increases
Notebooks with 1 TB of SSD storage will see price increases from $55 to $135.
AI laptops equipped with Nvidia RTX Pro 500 GPUs are also affected, with a 6GB variant increasing by $66 and a 24GB model by $530.
Dell attributes the increases to global shortages of DRAM and NAND chips — AI demand from hyperscalers has sped up purchases, leaving fewer components available for enterprise devices.
Analysts expect DRAM prices to increase by 30% in the last quarter of 2025, adding to previous increases of 50% during the year.
Dell’s internal memo described the speed of change in memory costs as “unprecedented”, stressing that it cannot fully absorb the increases.
Analysts expect supply chain pressures to continue through 2026, affecting prices across all major workstation manufacturers, including Lenovo and HP.
Dell’s commercial division, responsible for 85% of its customer sales, has been instructed to act quickly to secure deals.
The company stated, “ordering today for future delivery does not lock in current prices,” but acting now will help mitigate expected increases in memory costs.
“It affects everyone and there’s no way around it at the moment, so customers just have to pay more if they want the products,” said a Dell sales executive.
Sales teams are asked to prioritize large accounts, close deals for multiple quarters and minimize discounts to maintain profitability.
Even standard business laptops will experience cost adjustments, and the company will absorb some pricing pressure internally through reduced margins.
Smaller contracts or incremental purchases may be disproportionately affected as bulk discounts are limited.
Monitors and GPU upgrades, while less directly linked to memory shortages, are also part of the price increases, showing a broad impact on corporate IT purchases.
This increase means organizations must weigh hardware needs carefully, balancing immediate purchases against potential future availability.
Reliance on business laptops, mini-workstations, and high-performance workstations exposes businesses to market volatility and uncertain business technology costs.
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