Dyson Airwrap’s dreamy new colorways might finally sway me to buy one

Dyson just unveiled two new special edition colorways for its popular hair styling tools, and I think I’m in love. Called ‘Jasper Plum’ and ‘Red Velvet & Gold’, they will be available across the haircare range, including the Airwrap id multistyler, Supersonic dryer and Airstrait wet-to-straight styler.

While I don’t like the current purple-and-orange or turquoise options, they have more ‘kids TV presenter’ energy than I’d ideally like in a hair care tool costing upwards of $400 / £350. These new options have a much more luxurious feel to match the premium price tag, and are perfect for a grown-up dressing table. I’ve been eyeing an Airwrap for some time and this might be what makes me take the plunge.

The Jasper Plum color variant will be available to buy direct from Dyson UK from today (January 22), with the Red Velvet & Gold options arriving at the end of February. There are no details yet on other territories, though a Dyson spokesperson told us that the new tools “will be available at a later date” in the US and Australia.

(Image credit: Dyson Supersonic Nural hair dryer in red with case, then the same dryer, AirWrap and AirStraight in purple)

Dyson says the new color options are “thoughtfully designed to celebrate love, individuality and the small but powerful moments of self-care”. Combining violet and plum with reddish pink details, the Jasper Plum option symbolizes “strength and self-discovery”. The Red Velvet & Gold model “embodies sophistication and modern beauty”.

I didn’t get it all at once, but the new colors certainly look very nice. And the Red Velvet version takes its cue from the current obsession with burgundy that is sweeping the fashion world.

(Image credit: Dyson)

We consistently rate Dyson’s styling gadgets among the best hair dryers and hair styling tools you can buy. After making its name in vacuum cleaners and fans, the brand won the beauty market with its Supersonic hair dryer, which reimagined the traditional dryer shape to make it more streamlined and put the weight in the handle to make it easier to control. The current version – the Dyson Supersonic Nural – adds some nifty features to streamline the styling process.

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