Long-term Ethereum spokesman William Mougayar must be curator and editor of Ethereum Market Research Center (EMRC), a community-controlled initiative aimed at raising the profile of blockchain’s ecosystem among institutional and professional audiences.
The EMRC will include contributions from prominent builders, researchers and analysts across the Ethereum landscape. It will include original research written by EMRC contributors, curated material of external sources, thought management pieces and a real-time news feed.
Ethereum includes a large and innovative ecosystem that hosts the largest market share in stablecoin, the spread of assets in the real world (RWAs) and most of the total value locked in decentralized financing (DEFI). But many claim that this has not been reflected in the price of the ether
Token. That’s partly because rival blockchains have been more organized and systematic to get their message across, Mougayar said.
“Ethereum is # 1 when it comes to market share, but we realize it has not communicated its messages as best it should,” Mougayar said in an interview. “In the meantime, Solana has been very aggressive from a marketing perspective.”
The new research centers aim to take on some of the educational burden that is not suitable for the developer-focused Ethereum Foundation, and simply to “reintroduce the Ethereum message,” Mougayar said. The move is part of a wider drive to push Ethereum into its next institutional phase, while involving more businesses and individual managers, he added.
The idea that many competing LAG-2 blockchains running at the top of Ethereum and offering cheaper and faster transactions have somehow cannibalized that the maternal chain is more a wrong view than an actual problem, Mougayar said.
“Ethereum is really L2S and L1 working together,” Mougayar said. “At the end of the year there will probably be 200 L2S. So it’s about a whole ecosystem and not about a competition with features. Ethereum is very decentralized and it will continue to grow laterally, like the Internet.”
Wholeheartedly decentralization, something missing from other blockchain ecosystems, points out Mougayar, makes things like messaging difficult for Ethereum.
“The problem with a decentralized system is that everything is everywhere and in some ways that can be a weakness,” Mougayar said. “So the way to remedy this weakness is to newer some of this. So at some point you have to newer the decentralized mass so you can see it so it can be easier for people to see it all in a place.”
