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Jax Ulbrich, son of Atlanta Falcon’s defensive coordinator Jeff Ulbrich, triggered controversy after he got his hands on Sheduer Sanders’ phone number from his father’s computer before the start of the NFL draft.
Jax called the number to prank call Sanders during the draft.
NFL then offered Falcon’s assistant coach $ 100,000. The league also issued Falcons a fine of $ 250,000.
The situation triggered some debate about whether Ulbrich in his second stint with Atlanta would be dismissed from her job. But Ulbrich said he was never worried that his job was in danger.
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Linebackers -coach Jeff Ulbrich from Atlanta Falcons looks at Miami Dolphins during the Forsy Season match at Hard Rock Stadium August 8, 2019 in Miami, FLA. (Michael Reaves/Getty Images)
“In all honesty I never went there, but I felt nothing but support from the organization in every single way, from the people who worked the line in the cafeteria to [owner] Mmr [Arthur] Blank himself, everyone, “Ulbrich told ESPN Wednesday.
NFL issues massive fines to Falcons, Jeff Ulbrich Over Shedur Sanders NFL Draft Prank Call
Ulbrich handled various assistant coaching roles from 2015-2020 during his first stint with Falcons. Head coach Raheem Morris, also in his second stint with the team, brought Ulbrich back to Atlanta in January to fill the defensive coordinator opening.
Falcons fired former defensive coordinator Jimmy Lake shortly after the regular season ended.
Sheesur Sanders and Jeff Ulbrich (IMagn)
“I felt great support from him. It was one of the biggest reasons of all honesty that I came back hit because of the organization and what I think of this building,” Ulbrich added.
Ulbrich said he still has not decided on discipline for his son.
Cleveland Browns Quarterback Shhedeur Sanders, Front, goes off the field after the team’s rookie mini stamp in Berea, Ohio, May 10, 2025. (AP Photo/Sue Ogrocki)
“We are still working through it, but it was a challenge for our family,” Ulbrich said. “But it’s a challenge that everyone in our family is on. And that I said it will make my son better because of it.”
During a news conference last month, Ulbrich said Jax’s actions were “absolutely unforgivable.” He also said he was not aware that his son was responsible for the prank call until after the draft, but he was “shocked” when he learned about the development.
