- GoDaddy launches ANS and ANS Registry to help businesses verify AI agent authenticity
- New launch is designed to root out rogue agents and forced bots in a world of agent AI
- AI agents can be verified on the “open web” without plug-ins
Web hosting giant GoDaddy has unveiled its new Agent Name Service (ANS) in hopes of taming the unwieldy world of AI agents, claiming it has created “the Internet’s first trust layer for AI agents” and a new “universal standard.”
GoDaddy says ANS serves as a way to standardize verification and detection in a world of increasing AI agent volume — it estimates the creation of one billion AI agents in the next three years, amid growing concerns about rogue agents and impostor bots.
The platform works by assigning each AI agent a unique, human-readable name and a cryptographically verifiable identity.
AI agent verification
GoDaddy added ANS is built on existing Internet infrastructure, including domain names, DNS and PKI certificates. It follows the W3C/DID standards and promises to be the only naming service that can be resolved inside a browser without the use of plug-ins.
“This lets agents be discovered, verified and managed across the open web,” the company wrote.
Along with the launch of the ANS open standard, GoDaddy is also introducing the ANS registry to allow users to own many AI agent domains. “All AI agents registered through the GoDaddy ANS Registry will receive an ANS verified badge to help users quickly distinguish controlled agents from potentially malicious ones,” the announcement reads.
Work on ANS began in October 2025, with GoDaddy later opening up the ANS API for developers to build and test integrations.
In November 2025, the company also published the ANS standards to GitHub.
GoDaddy Product and AI CTO Travis Muhlestein explained that ANS “provides[es] responsible builders a clear sign of trust and give[es] each uses a quick way to see who – and what – is behind an AI agent.”
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