Dogecoin seems to join the Etf era this week, with Rex-Osprey Doge Etf ($ Doje) Expected to debut in US markets under the law of the investment company from 1940.
The launch marks the first American stock exchange fund, built around a symbol without intentional tools beyond speculation and culture, said Bloomberg senior analyst Eric Balchunas, who marked the launch, in an X-post.
MEME COIN ETF -æra by starting it looks with $ Doje scheduled for a Thursday launch, albeit under 40 Act a la $ SSK. There is a large group of ’33 ACT-AERS waiting for SEC authentication. Pretty sure this is the first OS ETF ever to keep something that has no utility on purpose pic.twitter.com/bicpu1zr4o
– Eric Balchunas (@ericbalchunas) September 9, 2025
The product, distributed by Survey Fund Services, is supported by Rex Shares and Osprey -Funds, the same team that brought a Solana Staking Etf ($ SSK) to market earlier this year. Dealers expect increased volatility in the coming weeks, when DOGE was already trading at 17% in the last week on expectations for the upcoming launch.
Jordan Jefferson, CEO of Dogeos and Mydoge, called Etf a waters in a note to Coindesk.
“Dogecoin started as a joke, and now Wall Street gets it eventually. The ETF approval proves that institutional investors recognize the real value of society, culture and accessibility,” he said. “When pension funds buy the asset that started as a joke, you know that we’ve reached a unique moment in financial history.”
“Institutional capital flowing into DOGE provides new liquidity and stability, while the Dogecoin ecosystem continues to expand with apps, games and tools through DOGEOS. The combination of Wall Street Investment and Grassroots Community creates a foundation for sustained growth that few assets can match,” added Peterson.
DOGE ETF also comes as other MEMECOIN products press SEC approval. Canary Capital Group recently filed a spot ETF tied to Trump Coin, a Solana-based token linked to President Donald Trump.
A wave of archiving from 1933 remains pending at the agency, while $ doje slides through under the 40 -act structure already used by $ SSK.
Market participants will look closely to see if inflow in DOGE ETFs expands the MEMECOIN trade to regulated products or whether liquidity remains concentrated on centralized exchanges.
Either way, the listing signs of how cultural tokens are moving into mainstream economic wrapping – an institutionalization of memCoiner that few would have expected even a short time ago.
