Miami, Florida, January 21, 2025, Pakinomist

Floki has launched an ambitious pitchside LED advertising campaign in Rugby Super League, the premier competition in British Rugby League.

The campaign will feature 150 minutes of LED advertising during the 2025 season, with an estimated 110 million impressions in the UK alone. These figures exclude BBC broadcast matches, which typically see even higher ratings, as well as international viewers.

Rugby League fans often match the profile of potential crypto investors – they are typically well-off, brand-conscious and community-minded.

In the UK, Sky Sports remains the primary broadcaster for the Super League and has increased its live game coverage to 170 matches for the 2025 season.

The BBC adds to this with 15 live matches a year, plus highlights and regional coverage, increasing its reach in the UK.

Internationally, the Superliga’s reach continues to grow. For the 2024 season, broadcast deals were announced in key regions such as Australia, Canada, Asia and Africa. Channels such as Fox Sports, NITV, Rogers (NYSE:) Media, Premier Sports Asia and ESPN Africa help expand the league’s global footprint.

Floki’s campaign will appear in approximately 50 matches during the Super League season, starting with big matches such as Wigan Warriors vs. Leigh Leopards on February 13 and finishing with marquee matches such as Wigan Warriors vs. Warrington Wolves in Las Vegas on March 1.

Domestic television viewership for Super League matches can reach up to 600,000 viewers per match.

An unused space

Unlike other sports saturated with crypto sponsorships, Rugby League offers a relatively untapped space, allowing Floki to stand out and create stronger connections with fans. This lack of competition in the crypto advertising space gives Floki the opportunity to create impactful brand associations.

With the Superliga’s growing global reach and dedicated fan base, this campaign positions Floki to increase its visibility and strengthen its presence in both the sports and crypto sectors.

About Floki

Floki is the people’s cryptocurrency and utility token in the Floki Ecosystem. With a focus on utility, community, philanthropy and strategic marketing, Floki is working to become the world’s most recognized and used cryptocurrency. With over 490,000 holders globally, Floki has already established a strong brand presence. Learn more at floki.com.

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