Stablecoin firm KAST has hired Brad Jaffe as its chief communications officer, the company said Wednesday. Jaffe previously led global communications at cryptocurrency exchange Binance for more than three years.
Jaffe handled strategic communications at Binance during a period at the exchange that experienced tumultuous regulatory challenges amid rapid growth. At KAST, he will oversee global communications, brand positioning, regulatory and stakeholder engagement, according to a news release.
This is the latest key hire from KAST, the firm said, with the company making over 300 hires in the past year across engineering, product and compliance from across the fintech and crypto ecosystem, including Circle, Stripe and Airwallex.
“KAST is built for people who need money to work reliably – entrepreneurs operating internationally, professionals paid in digital assets, families sending money across borders, or individuals looking for a more predictable way to store and spend value.” Jaffe said. “The opportunity is now to transform this infrastructure into financial tools people trust and rely on.”
“Brad has led global communications at pivotal moments in this industry. That perspective will help us shape the next phase of KAST’s growth,” added Raagulan Pathy, founder and CEO of KAST.
