- Framer introduced four new features
- Two features driven by generative AI
- The company wants to simplify the site creation without removing the “magic”
Website Builder Platform Framer has announced a new package of features now available to all users. The features, some of which are driven by artificial intelligence (AI), are designed to “increase productivity, improve creativity and remove barriers between ideas and execution”.
The new features are called wireframer, workshop, Vector and Advanced Analytics. As the company explained in a press release shared with Techradar Pro, Wireframer is a “smart layout assistant” that allows users to create custom web site structures through prompt. Workshop, the other AI-driven feature, can build custom components while the place’s style in mind (think colors, fonts, layout and more).
Vector is a new set of graphics and icon drawing tools that will allow more users to start designing their site with framer. Vectors can be animated and adapted, exported and combined into ICON sets.
Ideas in front of and middle
Wireframer, Workshop and Vector are available to all users without the need for beta access. However, the fourth feature, Advanced Analytics, is only available to corporate customers. Advanced analysis allows users to measure the efficiency of the place by setting up measurements, running tests “within minutes” and then generating comprehensive reports.
Framer believes the new features make the platform friendly for both relaxed web builders and professional designers. According to Koen Bok, Framer’s CEO and founder, the new features were introduced after thorough customer feedback on “How AI can support productivity without removing the ‘magic’ by building a site.”
“We simplify the journey from the concept to live site so that ideas can take the center,” Bok added.
Most of the best site builders around, including Wix, hostings and Squarespace, have already introduced generative AI in some capacity. The new technology allows developers to “chat” to the platforms to create everything from wireframes and sitemaps to full -blown websites, including the content and multimedia.
