Matt Cole, CEO of Strive Asset Management-An Investment Company, founded by Vivek Ramaswamy-Has called on GameStop to adopt Bitcoin as a reserve asset.

Cole sent a letter to Ryan Cohen, chairman and CEO of GameStop (GME), on February 24. According to Cole, Gamestop has a unique opportunity to redefine himself as a market leader with its almost $ 5 billion fit.

“We believe Gamestop has an incredible opportunity to transform its financial future by becoming the leading Bitcoin Treasury Company in the gaming sector.”

According to the letter, Strive’s clients have shares in GameStop through Asset Management’s Exchange-Traded Funds (ETFS), giving the company “a trust and interested interest” in GameStop’s success. Cole said his company has GME stock in three different ETFs without revealing the amount.

The letter comes after reports appeared earlier this month about gamestop considering investing in alternative investments, including Bitcoin and Cryptocurrencies.

For the past two years, Gamestop has reduced its operating losses and managed to offset these deficits through interest income from cash stocks generated from share supply, the letter says. These initiatives have stabilized GME’s balance and placed the company for “dynamic strategic features”, the letter adds.

Cole claims Bitcoin will be the new “obstacle rate” for capital installation. The letter also claims that cash is a negative real return; Bitcoin is considered an inflation hedge with regard to abuse Monetary downturn. Strive’s CEO proposes that Gamestop should focus on Bitcoin and avoid other cryptocurrencies while exploiting capital markets to issue offers on the market (ATM) and convertible debt papers.

The letter’s proposal reflects what several other companies, including MicroStratey, Semler Scientific and Mara Holdings, are already implementing. Most of the larger CAP shares that have purchased Bitcoin in the open market have not only seen their share price rally, but also opened new opportunities for capital increases.

The letter ends with Cole welcoming Gamestop for closing unnecessary stores and public rejection of diversity, equity and inclusion (DEI) programs.

Cole says, “We welcome the leadership that your company has already taken to close many unpaid stores and reject dei in public.”