For more than a decade, the crypto industry has advanced decentralization, transparency and self -reformity. These principles are noble – and in many ways essential.
But if we are honest, they have not yet translated into broad, mainstream -admission. The dream of billions of people using blockchain every day is still pretty much that – a dream. To make it a reality, we need to consider how we build and deliver blockchain-driven experiences.
One of the biggest obstacles is ease of use. The current dominant interface to blockchain-not-parenting authority is too complex for the average person. Handling private keys, write-down of 24-word seed phrases, buying native tokens just to perform transactions, navigate multiple chains, brodge-forming assets, kyc’ing repeatedly for each app and find out how to convert crypto to Fiat and back. This is not a user experience built for mainstream.
We often ask us why web3 haven’t “crossed the gap.” The answer can be simple: most people won’t know They use a blockchain. And frankly, they shouldn’t have to.
This is where “closed society” comes in.
I use the term closed society to mean, simply “urban planning.” A nice easy -to -navigate setup offers comfort, safety and curated experiences. And in the case of a quarter, yes, also behind a protective layer of some kind. In crypto, closed societies are platforms that abstract blockchain complexity while retaining its benefits.
These environments give users seamlessly, web2-style interface, while blockchain performs the heavy lifting in the background. Detention wallets, centralized interfaces and trusted intermediaries are the gate guards – not to limit access to only a special few, but to reduce friction for everyone.
Critics claim that this betrays decentralization ethos (“Not your keys not your coins”). But this one overlooks the wider option: to aboard millions, even billions, of users through intuitive experiences that create real value and solve real problems for users. Not everyone starts their crypto journey with steering a cold wallet. Many will begin in a safe, guided, user-friendly “gated” experience and that’s okay.
We can see this with DAPPS that successfully serves native non-crypto.
In the United States, Lofty transforms quiet investment in real estate by using the blockchain behind the scenes while delivering a simple, intuitive experience for traditional investors. Users can buy fractional ownership of income -generating properties for as little as $ 50, receive rental income automatically and resell their shares at all times.
What is noticed is that Lofty does not attract the typical crypto audience – it appeals to mainstream real estate investors who want passive income without the legal papers, title transfers or tax headaches typically involved in properties. Tenants can gradually invest in the property they live in, reducing their monthly rent as their equity grows – eventually becomes full owners. Blockchain enables flexibility and trust; But the user experience is pure web2 single.
On the other side of the world, in Kabul, Hesabpay allows women to buy food and supplies in local stores using simple plastic cards and SMS confirmations. These transactions immediately settle on the chain, giving transparency and traceability to NGOs and donors. But for the women who use them, it’s just a card – not a crypto design book. They have never had a bank account and probably never need one. How to look successful: The tool in the real world without a steep learning curve.
In Italy, rents can buy “tokenized” solar panels through ENEL’s blockchain-enabled app self-living in apartments or cannot install anything physical on their roof. The app tracks the energy generated by these panels elsewhere and pulls it from the user’s electricity bill. Blockchain ensures automatic accounting and real -time running; The user experience is intuitive, app-based and well known.
In online chess, players can now earn rewards for participating in games, tournaments or contributing to society – without ever knowing that the loyalty points they collect are Blockchain -Tokens. Worldchess, the official organizer of Fide Grand Prix, has launched a blockchain-based reward program that allows players to accumulate and redeem points by simply playing and engaging. The underlying infrastructure ensures transparency and portability, but for users it feels like any other modern loyalty program. The technology is invisible – the experience is trouble -free.
These examples show that blockchain is not a product. It is an infrastructure layer.
And as all great infrastructure is its job tisland disappear.
Over time, we believe that these closed communities will serve as ramp development of users gradually to more decentralized, self-refurbishment experiences. But to get there, we need a new generation of tools that marry user control with ease of use.
Self -insurance will develop. Social recovery mechanisms (such as those developed by the DERC alliance) will make it possible to restore wallets without remembering seed phrases. Verifiable credentials will allow users to carry their identity safely across apps and services, enabling once KYC that continues across platforms. And complete fees will mean that users never need to touch native gas -tookens unless they want. You log in and approve transactions with your fingerprint and access any app without even realizing that you are interacting with a blockchain.
It’s the way forward: A world where blockchain fades in the background, and lovely, safe, user -centric experiences are at the forefront.
If we look seriously in terms of mainstream adoption, we need to stop building for crypto-native users alone. The future belongs to builders who can merge the best of web2 design with the power of web3 infrastructure -without getting users choosing between them. Gated society is not the final goal. But they are the best way to get millions of people in the door.
And once they are inside, we can invite them to explore everything else that the open world of blockchain has to offer.
