Crypto exchange Gemini has appointed a new senior management team in Europe and plans to significantly expand its footprint in the region by 2025, the company said in a press release on Thursday.

Mark Jennings has joined the company as its new head of Europe and Daniel Slutzkin has been appointed head of the UK, Gemini said.

Jennings was previously employed by rival exchange Kraken as COO of European operations. Slutzkin comes from the British broker Stake.

Vijay Selvam has taken on the role of international general counsel and will be based in the UK, the exchange said. Selvam moved from Gemini’s Asia-Pacific (APAC) team and will be responsible for leading the company’s licensing and regulatory strategy in Europe and the UK

The European Union set a December 30 deadline for its member states to implement MiCA, a set of new rules governing companies providing crypto services in the region.

“Joining the team at this transformative time is a unique opportunity and demonstrates that Gemini is serious about our commitment to Europe,” Jennings said in the press release.

“The EU and UK regulatory frameworks, including MiCA and the FCA’s upcoming crypto roadmap, signal a new era of sustainable growth for digital assets,” he added.

Read more: EU countries scramble to implement MiCA as deadline for Crypto Regulatory Revamp Looms